This housing brochure encompasses information about living on campus at UMD. For this project I collaborated with several content specialists and created and managed the scope of work.
My use of illustrations, infographics, and bold typography effectively communicated a high volume of information in an easy to digest way for students.
This Welcome Package is intended for new housing UMD students and is inspired by Maryland Pride and the on-campus housing living experience.
To ensure this design was produced accurately on the bag, I worked with a specific template and utilized all of the available space within the printing area. I incorporated a Testudo illustration and strong typography to create excitement and a welcoming feeling for students moving in. My favorite details of this design are the “GO TERPS” note on the bottom of the package and the “We are so glad you are here!” phrase on the tear line of the bag.
12,000 copies were produced and distributed to students during move-in 2022.
The goal of this annual report design was to present a significant amount of valuable information in a way that was easy to read and absorb.
I used a combination of Maryland colors, distinct graphics, and photographs that I took, to present information clearly while keeping the reader interested.
The Maryland Residential Experience (MRE) brochure is a marketing piece that advertises living on campus.
I used infographics to illustrate key statistics on one side of the pamphlet and the umd photographs to communicate the feelings of living on campus on the other.
This print piece was distributed to 8,000 students.
As a Co-Chair of the committee that organizes Terp Toy Drive, I wanted to engage as many students as possible for the gift collection. An elevator wrap was a great solution to the issue of reaching the students.
I included a QR code so that donations can be made with a couple of clicks and was able to track the success of the design due to the unique url I used for the QR code.
The iconic UMD icons (shell and Testudo) felt like a great fit for promotional pins. The intent was for students to collect them and feel excited about wearing them around campus.
Although originally these were intended for distribution at the Fall Move-In, the pins became popular. It made sense to use them for a variety of other campaigns, for example, to increase the department’s social media following.
I created this welcome banner for our department to use during important promotional and milestone events. A large photograph of a typical resident hall room offers a little insight into what a prospective student may experience. To promote the Maryland Residential Experience (MRE), I combined the image with a word-patterned background that spells out MRE key principles.
The Housing Outlook brochure is a mailer that informs students about the room assignment process.
I used a simple layout with a clean structure to make sure all of the information was easily readable. Using Maryland colors allowed me to create a design consistent with the Maryland brand.
I worked with the printing vendor to ensure that the project was produced and delivered on time to students’ homes.
I designed this 5-panel accordion brochure to promote the Maryland Residential Experience to families of newly admitted UMD students. Since the main audience for this piece is parents and families, I used a professional design style that is more muted and conservative.
This informational poster was designed to advertise an event that provides sex education to students. I included a fun illustration and used bright colors to ensure the poster stood out to students and caught their attention.
In addition to the poster, I created a variety of social media graphics to advertise the event.
"SeeMe: More Than How I Look" was a collaborative project done in conjunction with the University of Maryland’s SGA Diversity Committee to help the student body explore the broader definition of diversity.
In the preliminary stage of the project, my team conducted research by attending various cultural meetings and administering surveys, student interviews, and other research strategies. We used the gathered information to create the indoor exhibit.
In smaller groups, we created the elements of the exhibit, which included lenticular posters, informational posters, and an infographic. We also created "SeeMe" tags that were filled out by visitors and hung on our string line, and had a chalk information wall.
My role in the “creation stage” of this project was to take the photographs of the participating students and use them in the design. I worked with a vendor to produce the large prints and participated in the installation of the lenticular posters.